University of Tabriz, Tabriz, IranJournal of Sociology of Lifestyle (SLS)2423-755810220250723Virtual Education Style: A Step Towards Improving the Knowledge of Mothers with Student Children in KarajVirtual Education Style: A Step Towards Improving the Knowledge of Mothers with Student Children in Karaj1272003110.22034/sls.2025.66671.1515FAAkbarTalebpourAssociate Professor, Department of Social Sciences, Faculty of Social Sciences and Economics, Alzahra University, TehranFatemehLashaniMaster of Social Sciences, Alzahra University, Tehran, IranJournal Article20250408The spread of the COVID-19 pandemic and the virtualization of education have significantly increased both Internet usage and its penetration rate, particularly among housewives. In light of the social (physical) distancing policy and the shift to virtual education, the presence of women in digital networks and its impact on their virtual knowledge has gained considerable importance. This study aims to investigate the impact of virtual education styles on enhancing the virtual knowledge of mothers in Karaj. The statistical population of the study consisted of mothers with student children, from which a sample of 384 participants was selected using random cluster sampling. The theoretical frameworks applied in this research were Dissemination Theory, Habermas' Public Sphere, and Cyberfeminism. The research method was survey-based, and the findings were analyzed using SPSS software. The results indicated that the virtual education style is effective in improving mothers' media literacy. Additionally, several variables had a significant impact on media literacy, including the number of hours spent working with children, the level of familiarity with technology, access to Internet devices, the educational method employed, technology usage skills, ease of access, years of Internet usage, familiarity with SHAD, participation in training courses, and the level of SHAD usage.The spread of the COVID-19 pandemic and the virtualization of education have significantly increased both Internet usage and its penetration rate, particularly among housewives. In light of the social (physical) distancing policy and the shift to virtual education, the presence of women in digital networks and its impact on their virtual knowledge has gained considerable importance. This study aims to investigate the impact of virtual education styles on enhancing the virtual knowledge of mothers in Karaj. The statistical population of the study consisted of mothers with student children, from which a sample of 384 participants was selected using random cluster sampling. The theoretical frameworks applied in this research were Dissemination Theory, Habermas' Public Sphere, and Cyberfeminism. The research method was survey-based, and the findings were analyzed using SPSS software. The results indicated that the virtual education style is effective in improving mothers' media literacy. Additionally, several variables had a significant impact on media literacy, including the number of hours spent working with children, the level of familiarity with technology, access to Internet devices, the educational method employed, technology usage skills, ease of access, years of Internet usage, familiarity with SHAD, participation in training courses, and the level of SHAD usage.https://sls.tabrizu.ac.ir/article_20031_4a89e58defe6ddb234585556f0568eb8.pdfUniversity of Tabriz, Tabriz, IranJournal of Sociology of Lifestyle (SLS)2423-755810220250723The Lifeworld of Resistance and Adaptation in Structured Marginalization: Dynamics of Informal Livelihoods Among Afghan Migrant Families in IranThe Lifeworld of Resistance and Adaptation in Structured Marginalization: Dynamics of Informal Livelihoods Among Afghan Migrant Families in Iran28521998610.22034/sls.2025.66771.1518FAHosseinMIRZAEI1.Department of Cultural Studies, Allameh Tabataba’i University, Tehran, Iran.MaryamJalaliMaster's graduate in Anthropology from Allameh Tabataba'i UniversityJournal Article20250414This research examines the lives of Afghan migrants in the Damgostar livestock farming complex, located in southern Tehran province. Using a qualitative approach and an ethnographic methodology, the researcher collected data through immersion in the lives of two Afghan families and a single individual employed at the dairy farm. The findings indicate that the migrants have established a parallel system through informal economic mechanisms, which rests on three main pillars: modern patron-client relationships, a resistance economy, and the reproduction of cultural capital. The study suggests that the migrants have adapted to challenging conditions through creative and selective adaptation strategies. Female migrants, in particular, play a crucial role in the development of "social capital" and participation in economic activities. Additionally, the female body is regarded as a political text—both a restricted and controlled domain and a tool for everyday resistance. Educational and health challenges for children and women, especially with regard to accessing medical services and educational opportunities, are key issues addressed in the research. Kinship networks are also vital in supporting migrants and facilitating their adaptation to new circumstances. Ultimately, the research provides policy recommendations, such as formalizing parallel economic systems and establishing mobile health centers.This research examines the lives of Afghan migrants in the Damgostar livestock farming complex, located in southern Tehran province. Using a qualitative approach and an ethnographic methodology, the researcher collected data through immersion in the lives of two Afghan families and a single individual employed at the dairy farm. The findings indicate that the migrants have established a parallel system through informal economic mechanisms, which rests on three main pillars: modern patron-client relationships, a resistance economy, and the reproduction of cultural capital. The study suggests that the migrants have adapted to challenging conditions through creative and selective adaptation strategies. Female migrants, in particular, play a crucial role in the development of "social capital" and participation in economic activities. Additionally, the female body is regarded as a political text—both a restricted and controlled domain and a tool for everyday resistance. Educational and health challenges for children and women, especially with regard to accessing medical services and educational opportunities, are key issues addressed in the research. Kinship networks are also vital in supporting migrants and facilitating their adaptation to new circumstances. Ultimately, the research provides policy recommendations, such as formalizing parallel economic systems and establishing mobile health centers.https://sls.tabrizu.ac.ir/article_19986_608b26cd8e7892abf6bd853f1fbde79d.pdfUniversity of Tabriz, Tabriz, IranJournal of Sociology of Lifestyle (SLS)2423-755810220250723A Study of the Impact of Social Capital Factors on the Social Health of CitizensA Study of the Impact of Social Capital Factors on the Social Health of Citizens53731998710.22034/sls.2025.67028.1526FATahaAshayeri1. Department of History and Sociology, Faculty of Social Sciences, University of Mohaghegh Ardebili, Ardebil, Iran.LeilaValizadehSociology Student, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, IranRoghayehNasiri3.Sociology student Department of History and Sociology, Faculty of Social Sciences, University of Mohaghegh Ardebili, Ardebil, IranJournal Article20250428Social health is considered one of the most important components of the quality of life and social welfare of citizens. Social capital refers to support, belonging, social bonds, and mutual assistance in the face of social problems and challenges, as well as collective rituals. An increase in social capital enhances social health and reduces social risks by lowering anxiety, worry, and mental stress. The research method employed is meta-analysis, covering the period from 1390 to 1403. From an initial pool of 50 scientific documents, 41 studies were selected for inclusion. The overall results indicate that the effect of social capital on social health has been substantiated, with the variables of social support, social trust, social participation, social belonging, and social cohesion playing a crucial role in strengthening collective efficiency and performance in addressing social problems and challenges, as well as reducing psychosocial abnormalities during the period from 1390 to 1403. The presence of honest behaviors, mutual commitment among individuals in society, and voluntary civic participation—irrespective of cultural differences—contribute to social development, improve quality of life, and enhance individual and collective empowerment. Under the influence of social capital, individuals cooperate for collective interests and common goals through social support, trust, and cohesion, moving away from individualism, indifference, and concerns such as anxiety and stress.Social health is considered one of the most important components of the quality of life and social welfare of citizens. Social capital refers to support, belonging, social bonds, and mutual assistance in the face of social problems and challenges, as well as collective rituals. An increase in social capital enhances social health and reduces social risks by lowering anxiety, worry, and mental stress. The research method employed is meta-analysis, covering the period from 1390 to 1403. From an initial pool of 50 scientific documents, 41 studies were selected for inclusion. The overall results indicate that the effect of social capital on social health has been substantiated, with the variables of social support, social trust, social participation, social belonging, and social cohesion playing a crucial role in strengthening collective efficiency and performance in addressing social problems and challenges, as well as reducing psychosocial abnormalities during the period from 1390 to 1403. The presence of honest behaviors, mutual commitment among individuals in society, and voluntary civic participation—irrespective of cultural differences—contribute to social development, improve quality of life, and enhance individual and collective empowerment. Under the influence of social capital, individuals cooperate for collective interests and common goals through social support, trust, and cohesion, moving away from individualism, indifference, and concerns such as anxiety and stress.https://sls.tabrizu.ac.ir/article_19987_e5333986487e891a4b2853bc70e23285.pdfUniversity of Tabriz, Tabriz, IranJournal of Sociology of Lifestyle (SLS)2423-755810220250723Studying Changes in the Culture of Altruism in the Market Space: A Qualitative ApproachStudying Changes in the Culture of Altruism in the Market Space: A Qualitative Approach74972002810.22034/sls.2025.66106.1499FAFatemehGolabiUniversity of TabrizMohammadAbbaszadehUniversity of TabrizMohammadPartovi AslUniversity of TabrizJournal Article20250227The This study examines the transformation of the culture of mutual aid in the Grand Bazaar of Tabriz, the extent of social participation in the past and present, and the barriers affecting its change from a historical and empirical perspective. The research employs a qualitative method based on grounded theory using Strauss and Corbin's systematic approach. The statistical population includes individuals knowledgeable about past mutual aid practices, board members of charitable funds, and intermediaries of charitable affairs, selected through the snowball sampling method. Data were collected through in-depth interviews, reaching theoretical saturation after 13 interviews. The analysis was conducted using open, axial, and selective coding. The findings indicate that, in the past, social capital (trust, religious capital, and participation) played a crucial role in fostering mutual aid. Key factors included trust among tradespeople and charity intermediaries, adherence to religious principles, participation of community elders in charitable activities and religious ceremonies, and socialization based on mutual aid within families, schools, and workplaces. Additionally, situational mutual aid (such as support during financial hardships), transparent communication networks, and the widespread engagement of tradespeople in mutual aid strengthened this culture. The practice of living at an equal level, reflected in shared clothing styles and communal dining among merchants and workers, further reinforced social cohesion.The This study examines the transformation of the culture of mutual aid in the Grand Bazaar of Tabriz, the extent of social participation in the past and present, and the barriers affecting its change from a historical and empirical perspective. The research employs a qualitative method based on grounded theory using Strauss and Corbin's systematic approach. The statistical population includes individuals knowledgeable about past mutual aid practices, board members of charitable funds, and intermediaries of charitable affairs, selected through the snowball sampling method. Data were collected through in-depth interviews, reaching theoretical saturation after 13 interviews. The analysis was conducted using open, axial, and selective coding. The findings indicate that, in the past, social capital (trust, religious capital, and participation) played a crucial role in fostering mutual aid. Key factors included trust among tradespeople and charity intermediaries, adherence to religious principles, participation of community elders in charitable activities and religious ceremonies, and socialization based on mutual aid within families, schools, and workplaces. Additionally, situational mutual aid (such as support during financial hardships), transparent communication networks, and the widespread engagement of tradespeople in mutual aid strengthened this culture. The practice of living at an equal level, reflected in shared clothing styles and communal dining among merchants and workers, further reinforced social cohesion.https://sls.tabrizu.ac.ir/article_20028_f34fb6143b5f3d96c29f663df0cffc66.pdfUniversity of Tabriz, Tabriz, IranJournal of Sociology of Lifestyle (SLS)2423-755810220250723Reviewing the discourse themes of residents from Khalilabad neighborhood in Tabriz metropolis regarding the state of urban furniture in public spaces.Reviewing the discourse themes of residents from Khalilabad neighborhood in Tabriz metropolis regarding the state of urban furniture in public spaces.981212002910.22034/sls.2025.66122.1498FAIrajTeimouri1. Department of Urban and Regional Planning, University of Tabriz, Tabriz, Iran.MehdiVaziri2. Department of Sociology, University of Allameh TabaTabei, Tehran, IranAmirEsmaeili3.MA Student Department of Urban and Regional Planning, University of Tabriz, Tabriz, Iran.Journal Article20250226This study examines the state of street furniture in the public spaces of Khalilabad neighborhood in northwest Tabriz. Given its significance in urban design, street furniture is often neglected in informal settlements. This applied research employed field studies and semi-structured interviews for data collection, utilizing content and thematic analysis. The findings indicate that both the quantity and quality of street furniture in Khalilabad do not meet standard requirements. Residents expressed dissatisfaction with issues such as poor asphalt conditions, inadequate trash bins, insufficient lighting, lack of equipment at bus stops, absence of parks and benches, minimal greenery, and the overall appearance of the neighborhood. The primary factors behind these deficiencies include unauthorized constructions, lack of attention from authorities, economic constraints, insufficient supervision, weak interaction between residents and officials, high population density limiting installation space, and the absence of effective urban planning and management.This study examines the state of street furniture in the public spaces of Khalilabad neighborhood in northwest Tabriz. Given its significance in urban design, street furniture is often neglected in informal settlements. This applied research employed field studies and semi-structured interviews for data collection, utilizing content and thematic analysis. The findings indicate that both the quantity and quality of street furniture in Khalilabad do not meet standard requirements. Residents expressed dissatisfaction with issues such as poor asphalt conditions, inadequate trash bins, insufficient lighting, lack of equipment at bus stops, absence of parks and benches, minimal greenery, and the overall appearance of the neighborhood. The primary factors behind these deficiencies include unauthorized constructions, lack of attention from authorities, economic constraints, insufficient supervision, weak interaction between residents and officials, high population density limiting installation space, and the absence of effective urban planning and management.https://sls.tabrizu.ac.ir/article_20029_3a0914ac975f1b12c4e18cd927109f59.pdfUniversity of Tabriz, Tabriz, IranJournal of Sociology of Lifestyle (SLS)2423-755810220250723Investigating the Impact of Artificial Intelligence on Sustainable Consumption and Lifestyle Choices among Sports Product Consumers: A UTAUT2-Based ApproachInvestigating the Impact of Artificial Intelligence on Sustainable Consumption and Lifestyle Choices among Sports Product Consumers: A UTAUT2-Based Approach1999710.22034/sls.2025.67108.1529FASajjadPashaieDepartment of Sports Management, Faculty of Physical Education and Sport Sciences, University of Tabriz, Tabriz, IranJournal Article20250502In the age of digital transformation, Artificial Intelligence (AI) has become a major force in changing consumer behavior and lifestyle. This study presents a new theoretical and practical contribution by using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to explore how AI affects sustainable consumption and lifestyle choices in the sports product market, a topic that has often been ignored in past research. This is an applied and correlational study. The data were collected from 265 active sports product consumers selected through random sampling. A standard questionnaire by Sharma and Sharma (2024) was used, and the results were analyzed using structural equation modeling (PLS-SEM). The results showed that all UTAUT2 components, performance expectancy, effort expectancy, social influence, and facilitating conditions had significant effects on behavioral intention to use AI technologies. Also, behavioral intention had a strong and meaningful effect on sustainable consumption behavior. These findings suggest that when AI technologies match consumer values and lifestyle, it can increase the acceptance of technology and guide consumers toward greener choices. The results have practical applications in designing smart recommendation systems, green marketing campaigns, and technology-related policies to promote sustainable consumption, especially in the sports industry.In the age of digital transformation, Artificial Intelligence (AI) has become a major force in changing consumer behavior and lifestyle. This study presents a new theoretical and practical contribution by using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to explore how AI affects sustainable consumption and lifestyle choices in the sports product market, a topic that has often been ignored in past research. This is an applied and correlational study. The data were collected from 265 active sports product consumers selected through random sampling. A standard questionnaire by Sharma and Sharma (2024) was used, and the results were analyzed using structural equation modeling (PLS-SEM). The results showed that all UTAUT2 components, performance expectancy, effort expectancy, social influence, and facilitating conditions had significant effects on behavioral intention to use AI technologies. Also, behavioral intention had a strong and meaningful effect on sustainable consumption behavior. These findings suggest that when AI technologies match consumer values and lifestyle, it can increase the acceptance of technology and guide consumers toward greener choices. The results have practical applications in designing smart recommendation systems, green marketing campaigns, and technology-related policies to promote sustainable consumption, especially in the sports industry.