Investigating the role of sports television network on people's sports participation

Document Type : Original Research

Authors

1 Department of Sport Management, Faculty of Physical Education, Tabriz University, Tabriz, Iran

2 University of Tabriz - Dean of the Faculty of Physical Education and Sports Sciences

3 Azerbaijan Lotus Wheel Higher Education Institute, Tabriz, Iran

10.22034/sls.2021.19675

Abstract

Mass media play an indisputable role in shaping and directing the beliefs, attitudes, and thoughts of the community, as well as the establishment of an appropriate setting in the field of sport development. The purpose of this study is to investigate the role of sports television networks on people's sports participation. The present research is a descriptive-analytic study and so applied research. The statistical population of this study includes all people over 15 years old in Maku city. According to data from the Statistical Yearbook of 1395, the city of Maku of west Azarbaijan province has a population of over 15 years old 87241 people. The sample size of the Morgan table 384 was determined. The research instrument was a questionnaire, which was confirmed by Cronbach's alpha coefficient (81.24%). In this research, the correlation coefficient and spss18 software were used. Research findings showed that there is a significant relationship between culture development, promotion of social participation, information, and education in sports networks with sport participation.

Keywords