The effect of lifestyle on the immediate shopping behavior of sports tourists

Document Type : Original Research

Authors

1 PhD student in Sports Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran.

2 PhD student in Sports Management, Faculty of Physical Education and Sports Sciences, University of Gilan, Rasht, Iran.

3 Master of Sports Management, Faculty of Sports Sciences, Shahid Chamran University, Ahvaz, Iran.

4 PhD Student in Sports Management, Faculty of Sports Sciences, Urmia University, Urmia, Iran

10.22034/sls.2021.19697

Abstract

In today's world, having enough information, awareness and knowledge of the lifestyle of sports customers, can solve many problems related to customer behavior, so the purpose of this study is to investigate the impact of lifestyle on the immediate shopping behavior of sports tourists. The present tense is based on the verses of the present tense; The method was Descriptive-survey, and the data collection method was Library-Field, and a researcher-made questionnaire was used to collect data. The statistical population of the study consisted of selected tourists from the tourist destinations of the provinces of the country (East Azerbaijan, Khorasan Razavi, Gilan, Khoozestan). Was selected by simple random sampling. Data analysis in the descriptive part included frequency and mean tables, and in the inferential part the Kolmogorov-Smirnov test was used to check the normality of the data and confirmatory factor analysis with a partial least squares approach was used to examine the relationship between variables. The software used for data analysis were SPSS V20 and SmartPLS3. The results showed that lifestyle has a positive and significant effect on the immediate shopping behavior of tourists in the studied tourist destination (t=8.376 and route coefficient=0.261).

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History

  • Receive Date: 22 November 2021
  • Accept Date: 06 March 2022
  • Publish Date: 23 August 2021

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