Investigating the Factors Influencing the Economic Lifestyle of Guilds and Their Reluctance to Pay Municipal Fees: A Study from the Perspective of Employees and Guilds in District 8 of Tabriz Metropolis

Document Type : Original Research

Authors

1 Associate Professor, Department of Geography and Urban Planning, Tabriz Branch, Islamic Azad University, Tabriz, Iran.

2 Master's degree graduate in Social Communications, Tabriz Branch, Islamic Azad University, Tabriz, Iran.

10.22034/sls.2024.19368

Abstract

Lifestyle highlights behavioral distinctions among individuals within groups or society. Conversely, municipal fee collection from citizens in exchange for services constitutes a stable income source for local governments. This study therefore examines reasons behind guilds' reluctance to pay municipal fees from employee and guild perspectives. The applied, cross-sectional research employed a field survey method. Data were collected using a researcher-designed questionnaire validated through specialists' face validity, with reliability verified by Cronbach's alpha. The statistical population comprised municipal experts (37 purposively sampled) and District 8 guild members (14,186). Cochran's formula determined an accessible sample of 374 guilds. Beta coefficients identified significant predictors of payment reluctance: media use (β = -0.277), fee bill issuance/distribution (β = -0.220), satisfaction (β = -0.172), deterrent enforcement (β = -0.150), effective media culture/advertising (β = -0.134), and legal adherence (β = -0.125). Institutional trust showed no significant impact. Pearson correlation revealed a significant negative relationship between payment reluctance and effective media culture/advertising (p<0.05), indicating reduced reluctance with improved media outreach.

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History

  • Receive Date: 23 February 2025
  • Revise Date: 24 February 2025
  • Accept Date: 24 February 2025
  • Publish Date: 21 April 2025

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