The Consequences of Media and News Coverage of University Sports on The Attitude of Physical Education Students; Case Study: Tabriz University Students

Authors

1 Master's degree, Department of Sports Management, Faculty of Physical Education and Sports Sciences, Tabriz University, Tabriz, Iran

2 Assistant Professor, Department of Sports Management, Faculty of Physical Education and Sports Sciences, Tabriz University, Tabriz, Iran

Abstract

University sports play a very important role in the personal and social development of students. Therefore, news coverage of college sports can have a significant impact on students' attitudes and views towards sports and health. Due to this issue and considering the importance of discussions related to university sports, the purpose of this research is to identify the consequences of news coverage of university sports from the students' point of view. The statistical population of this research consisted of physical education students of the University of Tabriz, who entered the year 2021 and later. The method of conducting the present research was also qualitative and using the interview tool, and finally, after conducting 17 interviews, we reached theoretical saturation. In the next step, the text of all the conducted interviews was coded using Maxqda software. The results of this research showed that news coverage of university sports has very positive consequences for student sports, which include increasing awareness and communication, inspiration and motivation, increasing social interaction, prediction and analysis, promoting reputation and promoting sports culture. According to the findings of this research, it can be concluded that news coverage of university sports has a positive effect on the views and attitudes of physical education students of Tabriz University. Therefore, paying attention to this issue and improving the news coverage of university sports can help promote health and also increase sports activities in society.

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History

  • Receive Date: 24 September 2022
  • Revise Date: 31 December 2022
  • Accept Date: 07 January 2023

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