A reflection on girls' fashion experiences and its factors, a case study of female students in the second grade of high school in Naqadeh city.

Document Type : Original Research

Authors

1 Department of Social Sciences, Faculty of Social Sciences, Payam Noor University, Tehran, Iran

2 Faculty of Psychology, Department of Psychology, Islamic Azad University, Naqadeh Branchو Naqadeh, Iran

3 Ministry of Education, Tehran, Iran

Abstract

Fashion emerged from the social, cultural, and political developments of the seventeenth century and has become part of the lifestyle of the general public all over the world. Fashionism is also a part of the experience and life of adolescents in the present era, which the media, especially foreign media, actively reinforce. Visual media, especially satellite, are considered to be the most important tools of globalization that play an important role in assimilating and integrating other cultures into Western culture. The main purpose of the following article is to understand the lived experience of female students with fashion and to study the factors affecting fashionism among them. In this study, media theories, sociological theories of fashionism, and phenomenological approaches to fashion have been used. This study uses survey methods and interpretive phenomenology to collect quantitative and qualitative data. Pearson and regression tests, as well as the Claise method, were used to analyze the data. The findings show that income, satellite viewing, and satisfaction were related to high school girls' fashion orientation, and the themes of helplessness, emptiness, leisure fashion orientation, and protest fashion orientation were identified in the participants' lived experience of fashion. Given the high tendency of adolescents towards fashion orientation and the obvious identity crisis in them, it is important to understand the fashion phenomenon by focusing on first-person experiences (adolescents' experiences) and their neglected needs.

Keywords

Main Subjects

References

ب) منابع انگلیسی
Ashley, Goode,  B.A. (2013). Twitter and fashion: A quantitative                                  investigation of the use of twitter as an interactive tool by luxury fashion brands, Presented to the Graduate Council of Texas State University-San Marcos in Partial Fulfillment of the Requirements for the Degree Master of ARTS, San Marcos, Texas
Akbari Mohammad ,Boostani Darioush ,zeadabadi Elham .(2016). The Study of effective factors on the rate of cosmetics use among female students. Volume 7, Issue 4 , January 2016, Pages 437-453 . doi.org/10.22059 [in Persian]
 
Ayoub,   Amir Kavasemi, Hatami, Khadijeh , Aghayari Hir. Tavakkol  . (2016). A Study of the Effects of Conformity and Distinguishing on Fashionability (The Case of Undergraduate Students of University of Tabriz). Volume 26, Issue 4 - Serial Number 4January 2016 . Pages 199-212. 20.1001.1.20085745.1394.26.4.11.1[in Persian]
 
Bing, H. (2014). Current Fashion Buying Among Indian Female Upper-Middle Class with Reference to Tamil Nadu”, International Journal of Marketing, Financial Services & Management Research Ijmfsmr, No. 6: 117–128.
Elmasry, S. M., & Elsayed, A. E. (2016). The role of  fashion  programs in arab satellite channels to orienting uneversitis youths  for fashion towards increasing''made in Egypt. In International Conference on Technics, Technologies and Education ICTTE (pp. 17-18).
Franklin, A. (2013). Phenomenal dress! A personal phenomenology of clothing. Clothing Cultures, 1(1), 83-91
Jose, Ajay & Saraswatiamma, K.P,  (2014),  Effectivness of Cartoon Character's in Creating Brand Preferences Among kids, Jornal of Economic Development, Management, IT, Finance & Marketing 6(1), 61-79   
Kono, T. (2020). Clothing as an extension of the body: A Phenomenology of clothing under transcultural conditions. Performing the Self and Playing with the Otherness: Clothing and Costuming under Transcultural Conditions, 16.
Hossein Afrasiabi; Hamed Sayarkhalaj; Kaveh Shokohifar.(2016). Social Factors Relative to Fashion Victim Among Youth in City of Yazd. Volume & Issue: Volume 7, Issue 1, October 2016, Pages 1-22[in Persian]
 
Li, M. (2015). The Lived Body in Heidegger, Merleau-Ponty and Derrida. Louisiana State University and Agricultural & Mechanical College.
Luo, Chao. (2012). Televised Animation's Role of Consumerist Ideologies, Submitted in Partial Fulfillment of Requirements for the Degree of Master of Fine Arts in Animation. Savanna College of Art & Design   
Marino, S. (2020). Body, world and dress: Phenomenological and  somaesthetic                  observations on fashion. meta: resaerch in hermeneutics, phenomology  and practical philosophy, 12(1), 27-48.                           
McCarthy, S.R. (2013). the effects of social media on fashion consumption, A thesis submitted to the faculty of The University of Mississippi in partial fulfillment of the requirements of the Sally McDonnell Barksdale Honors College. Oxford Fall.
Niroomand, L., & LATIFI, S. R. (2015). The effect of watching satellite programs              in the style of life of adolescent girls aged 15 to 18 district 2 district 6. [in persian].
Naqib Al-Sadat, Seyyed Reza (1990), Globalization and the Tools of Globalization, Women's Strategic Studies, 10, 69-57. [in persian].
Rosignolo, Anna (2017), Phenomenology of Fashion: from Baroque to postmodernity, alma mater studiorum  ,universita  di bologna, scuola  di lettere e beni culturali
Sakkthivel, A. M., Shameem, B., & Mushtaq, S (2020). Does media influence fashion consciousness of Muslim women consumers, evidences from the United Arab Emirates. International Journal of Business Innovation and Research, 22 (4), 523-545.
Smith, R. (2017). Flourishing Fashion: An Interpretive Phenomenological Analysis of the Experience of Wearing a Happy Outfit. I: GM Cseh, MD Smith & W. Piers (red.). In Annual Applied Positive Psychology Symposium (pp. 58-78).
Washida, K. (2012). naze hito wa fuku o kirunoka [Why Do People Wear Clothes?]. Tokyo: Chikuma Shobo.
Yaghoubi, Fatemeh (2019), Investigating the role of virtual social networks in girls' inclination towards fashion and self-grooming, Master's thesis in Social Sciences, Cultural Studies, Faculty of Social Sciences, Department of Social Sciences, 
Journal of Sociology of Lifestyle (SLS)
Volume 9, Issue 1
March 2025
Pages 11-22

Files

History

  • Receive Date: 19 February 2025
  • Revise Date: 23 February 2025
  • Accept Date: 23 February 2025
  • Publish Date: 20 March 2024

Share

How to cite

Statistics