A reflection on girls' fashion experiences and its factors, a case study of female students in the second grade of high school in Naqadeh city.

Document Type : Original Research

Authors

1 Department of Social Sciences, Faculty of Social Sciences, Payam Noor University, Tehran, Iran

2 Faculty of Psychology, Department of Psychology, Islamic Azad University, Naqadeh Branchو Naqadeh, Iran

3 Ministry of Education, Tehran, Iran

Abstract

Fashion emerged from the social, cultural, and political developments of the seventeenth century and has become part of the lifestyle of the general public all over the world. Fashionism is also a part of the experience and life of adolescents in the present era, which the media, especially foreign media, actively reinforce. Visual media, especially satellite, are considered to be the most important tools of globalization that play an important role in assimilating and integrating other cultures into Western culture. The main purpose of the following article is to understand the lived experience of female students with fashion and to study the factors affecting fashionism among them. In this study, media theories, sociological theories of fashionism, and phenomenological approaches to fashion have been used. This study uses survey methods and interpretive phenomenology to collect quantitative and qualitative data. Pearson and regression tests, as well as the Claise method, were used to analyze the data. The findings show that income, satellite viewing, and satisfaction were related to high school girls' fashion orientation, and the themes of helplessness, emptiness, leisure fashion orientation, and protest fashion orientation were identified in the participants' lived experience of fashion. Given the high tendency of adolescents towards fashion orientation and the obvious identity crisis in them, it is important to understand the fashion phenomenon by focusing on first-person experiences (adolescents' experiences) and their neglected needs.

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Main Subjects

Journal of Sociology of Lifestyle (SLS)
Volume 9, Issue 1
March 2025
Pages 11-22

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History

  • Receive Date: 19 February 2025
  • Revise Date: 23 February 2025
  • Accept Date: 23 February 2025
  • Publish Date: 20 March 2024

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