Artistic Consumption of Contemporary Pictorial Carpets Based on Jean Baudrillard's Views

Document Type : Original Research

Author

Carpet faculty, Tabriz Islamic Art university. Tabriz. Iran

10.22034/sls.2026.69517.1591

Abstract

Pictorial carpets emerged in the late Safavid period through a transformation in the nature and function of floor carpets into decorative and ornamental works. During the Qajar era, pictorial carpets were utilized not only as decorative elements but also as a new, multi-layered canvas and medium for reflecting various cultural, social, and political concepts. Given the considerable diversity in the designs of these carpets in the city of Tabriz, one of the most important production centers, a key question arises: What factors contribute to the diversity of designs and the consumption of these works? Accordingly, this study employs Jean Baudrillard's theories to analyze contemporary pictorial carpets in Tabriz and investigate the reasons for design diversity and the consumption of these carpets as artistic commodities in the postmodern era. This qualitative research collected data through library research. The findings indicate that contemporary pictorial carpets are simulated objects that have lost their authentic meaning within the endless cycle of postmodern production and consumption. In accordance with Baudrillard's theory, these works do not reflect reality but are part of a hyperreality where art has been transformed into a commodity for symbolic exchange.

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Articles in Press, Accepted Manuscript
Available Online from 04 May 2026
  • Receive Date: 02 November 2025
  • Revise Date: 03 December 2025
  • Accept Date: 04 May 2026
  • Publish Date: 04 May 2026