تبیین جایگاه پیشکسوتان فوتبال در وفاداری به باشگاه ورزشی (مطالعه موردی باشگاه‌های تراکتور و ماشین‌سازی)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کوچه باغ، کوی صبا ،پلاک 15

2 موسسه آموزشی چرخ نیلوفری

چکیده

هدف از نگارش این مقاله مشخص کردن جایگاه پیشکسوتان فوتبال در میزان وفاداری به باشگاه ورزشی است.

روش این پژوهش مطالعه کیفی و بر اساس نمونه‌گیری هدفمند است، که از ۱۳ تن از اهالی فوتبال و افراد متخصص مصاحبه انجام شد. بعد از انجام مصاحبه‌ها در مرحله اول کدگذاری باز به روش چارمز از طریق جز به جز کردن اطلاعات به شکل‌بندی مقوله‌های اطلاعات درباره بازنشستگی نیروی انسانی در ورزش ایران پرداخته شد و بر اساس داده‌های گردآوری شده از مصاحبه‌ها، مشاهده‌ها و یادداشت‌های روزانه مقوله‌ها احصا گردیدند و در ادامه کدگذاری محوری انجام شد که مقوله‌ها به هم ارتباط داده شدند و در نهایت یک مدل مناسب در مورد موضوع خلق شد. لازم به ذکر است، با توجه به شروع بیماری کووید ۱۹ تعدادی از مصاحبه‌ها به صورت آنلاین و تعدادی به صورت حضوری انجام گرفت. نتایج کد‌گذاری نشان داد که کدهای محوری به‌دست‌آمده شامل: الگوسازی، هواداری، تخصص ورزشی، رقابت، عوامل ظاهری، جایگاه تصمیم‌گیرنده، جایگاه حمایت‌کننده و نظارت‌کننده می‌باشد. تمام این مقوله‌ها همراه کد‌های باز خود تاثیر بسزایی در میزان وفاداری به باشگاه‌های ورزشی دارند. طبق یافته‌های تحقیق، موفقیت یک باشگاه ورزشی به عوامل متعددی از جمله: مربی، منابع مادی و مالی، منابع مدیریتی، بازیکنان خلاق و تکنیکی در یک تیم منسجم بستگی دارد که علاوه بر موارد یاد شده یکی از عوامل موثر جایگاه پیشکسوتان فوتبال در وفاداری به باشگاه ورزشی است که یکی از بهترین روش‌های تربیت ارائه الگو و نمونه عینی برای تربیت عملی است.

کلیدواژه‌ها


عنوان مقاله [English]

Explaining the position of football veterans in loyalty to the sports club (Case study of tractor and machine building clubs)

نویسندگان [English]

  • samin jodairy 1
  • Jafar Pashaei 2
1 کوچه باغ، کوی صبا ،پلاک 15
2 Non-Profit Institute of Niloufar Azerbaijan
چکیده [English]

The purpose of writing this article is to determine the position of football veterans in the level of loyalty to the sports club. The method of this research is a qualitative study based on purposeful sampling, which was conducted with 13 football residents and experts. After conducting the interviews, in the first stage of open coding using the Charms method, the formation of categories of information about the retirement of human resources in Iranian sports was done, and based on the data collected from the interviews, observations and daily notes, the categories were counted and in Axial coding was continued and the categories were connected and finally a suitable model was created about the topic. It should be noted that due to the onset of the Covid-19 disease, some interviews were conducted online and some in person. The coding results showed that the key codes obtained include: modeling, fandom, sports expertise, competition, appearance factors, decision-making position, supporting and monitoring position. All these categories along with their open codes have a significant impact on the level of loyalty to sports clubs. According to the findings of the research, the success of a sports club depends on several factors, including: coach, material and financial resources, management resources, creative and technical players in a cohesive team, which, in addition to the aforementioned, is one of the effective factors of the position of football veterans in loyalty to A sports club is one of the best training methods to provide a model and an objective example for practical training.

کلیدواژه‌ها [English]

  • : football veterans
  • loyalty
  • sports clubs
  • منابع

    • Alizadeh M, F. H., Sharifi F, Mohamadi A, Nazari N (2013). A review of the performance of organizations, in the old country. (Persian) . 
    • Dionigi, R. (2016). The competitive older athlete: A review of psychosocial and sociological issues. Top Geriatr Rehabil.
    • Jorkesh, S., Nazari, R., and Taheri, M. (2019). The Elderly Sport Model: Grounded Theory Approach. Sport Management Studies doi:10.22089/smrj.2018.6281.2277

     

    • Nabavi SH, S. M., Mohammadi S, Rashedi V (2014). Health related quality of life in community dwelling older adults of Bojnourd (Persian) .
    • Services, S. U. o. M. S. a. H. (2004 ). , a Review on Nursing Medicine. Health and treatment of Semnan. Health Department.
    • M, R. (2008). Comparative study of the position and position of the elderly in past and present societies. . Iranian J Ageing ( Persian).
    • Naderian, M., Derishi, Somia (1393). Investigating the direct and indirect effects of relational marketing elements on athletes' loyalty to sports clubs. Modern marketing research scientific-research quarterly(Persian).
    • Tariqi Rasool, A. H., Salehi Rostami Maliha. (1401). Identifying factors affecting the brand affiliation of Iran's premier futsal league clubs. Sociological strategic studies in sports doi: https://doi.org/10.30486/4s.2022.1951579.1017 (Persian).
    • Azimzadeh, S. M., Shojie, Kianoush, Afrozi, Farideh. (1395). The role of communication marketing tactics in the loyalty of fans of Iran's premier football league clubs. sport management 9, 4 (Persian).

     

    • Sadeghi Boroujerdi Saeed, M. H., Fatehi Salar (1401). The effect of social media personalization on brand loyalty: the mediating role of perceived value and brand attachment among soccer fans. . Sports management and development (Persian).
    • Ziyai Neda, A. Q., Bansbardi Ali, Shushi Nasab Parvin. (1401). The role of social media in the brand’s online social identity and customer loyalty of sports clubs in Mashhad. Sports marketing studies, 3/3 (Persian)
    • Ha, J., & Jang, S. C.S. (2010). Effects of service quality and food quality: The moderating role of atmospherics in an ethnic restaurant segment. . International Journal of Hospitality Management
    • Kim YK, T. G. (2011). A conceptual framework for understanding relationships between sport consumers and sport organizations: A relationship quality approach. Journal of sport Management
    • HR, T. (2013). Sport team loyalty: integrating relationship marketing and a hierarchy of effects. Journal of Services Marketing

     

    • Funk, D. C., Beaton, A., and Alexandria, K. (2012). Sport consumer motivation: Autonomy and control orientations that regulate fan behavior. Sport Management Review.
    • Zhu H, W. L., Niu P. (2020). The novel coronavirus outbreak in Wuhan, China. Global health research and policy.
    • Li S, W. Y., Xue J, Zhao N, Zhu T (2020). The Impact of COVID-19 Epidemic Declaration on Psychological Consequences: A Study on Active Weibo Users.
    • Olade, A. (1396). Identifying the influencing factors on customer orientation in the Kangaroo online store using a mixed approach. Faculty of Humanities, Payam Noor University, Tehran.
    • Morgan, R., & Hunt, S. (1994). The commitment-trust theory of the relationship marketing. Journal of Marketing
    • Azimzadeh, S. M., Shojie, Kianoush, Afrozi, Farideh. (1395). The role of communication marketing tactics in the loyalty of fans of Iran's premier football league clubs. sport management 9, 4
    • Funk, D. C., Mahony, D. F., & Ridinger, L. L. (2002). Characterizing consumer motivation as individual difference factors: Augmenting the sport interest inventory (SII) to explain level of spectator support. Sport Marketing Quarterly.
    • Bigzadeh, M., Parhodeh, Y., & Noudehi, M. A. (2013). Contrasting quality of life with health among active and inactive older adults of Islamabad Gharb town. World Applied Programming
    • Park, Jihay & Stoel, Leslie (2005). Effect of brand familiarity, experience and information on online apparel purchase, International Journal of Retail & Distribution Management, pp. 60-148
    • Nazari, R. (2019). Future study of Iran's elderly sports using cross-impact matrix. Journal of Shahid Sadoughi University of Medical Sciences
    • Mansour fabod, B. N. A. (1386). The system of special services for the elderly in the countries of America and Japan and providing indicators for developing a strategic plan for the elderly services in Iran. SID doi:https://sid.ir/paper/94988/fa
    • Davis SB, Mentzer JT,Stank TP. Creating consumer durable retiler customer loyalty through order fulfillment service operations, Journal of Operations Management, 2008: 26(6):781-797