نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار گروه جغرافیا و برنامه ریزی شهری، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.
2 دانش آموخته کارشناسی ارشد علوم ارتباطات اجتماعی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The lifestyle highlights the behavioral distinctions among individuals within groups or society. On the other hand, the collection of fees from citizens in exchange for services received from municipalities is considered a stable source of income for local governments. Therefore, the aim of the current study is to examine the reasons behind the reluctance of businesses to pay municipal fees from the perspective of employees and businesses. This research is applied in nature, cross-sectional in terms of time, and employs a field survey method for data collection. The data collection tool is a researcher-designed questionnaire, the validity of which was confirmed through face validity by specialists in the field, and its reliability was assessed and verified using Cronbach's alpha.
The statistical population comprises municipal experts (37 individuals) selected through purposeful sampling and businesses visiting the municipality of District 8 (14,186 individuals). Using Cochran's formula, 374 businesses were selected as an accessible sample. According to the beta coefficients obtained from the research results, the variables influencing the reluctance of businesses to pay fees include: media use (β = -0.277), issuance and distribution of fee bills (β = -0.220), satisfaction (β = -0.172), deterrent power and enforcement guarantees (β = -0.150), effective media culture and advertising (β = -0.134), and adherence to the law (β = -0.125). However, the impact of institutional trust on the dependent variable was not found to be significant.
Based on the results of the Pearson correlation test, it can be said that there is a significant negative relationship between the reluctance of businesses to pay fees and effective media culture and advertising. This means that as media culture and effective advertising increase, the reluctance of businesses to pay fees decreases.
کلیدواژه‌ها [English]
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