نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار گروه جغرافیا و برنامه ریزی شهری، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.
2 دانش آموخته کارشناسی ارشد علوم ارتباطات اجتماعی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Lifestyle highlights behavioral distinctions among individuals within groups or society. Conversely, municipal fee collection from citizens in exchange for services constitutes a stable income source for local governments. This study therefore examines reasons behind guilds' reluctance to pay municipal fees from employee and guild perspectives. The applied, cross-sectional research employed a field survey method. Data were collected using a researcher-designed questionnaire validated through specialists' face validity, with reliability verified by Cronbach's alpha. The statistical population comprised municipal experts (37 purposively sampled) and District 8 guild members (14,186). Cochran's formula determined an accessible sample of 374 guilds. Beta coefficients identified significant predictors of payment reluctance: media use (β = -0.277), fee bill issuance/distribution (β = -0.220), satisfaction (β = -0.172), deterrent enforcement (β = -0.150), effective media culture/advertising (β = -0.134), and legal adherence (β = -0.125). Institutional trust showed no significant impact. Pearson correlation revealed a significant negative relationship between payment reluctance and effective media culture/advertising (p<0.05), indicating reduced reluctance with improved media outreach.
کلیدواژه‌ها [English]
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