نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه آموزش علوم اجتماعی، دانشگاه فرهنگیان، تهران، ایران
2 دانشجوی دکتری جامعه شناسی اقتصادی و توسعه دانشگاه تبریز
3 پژوهشگر و مدرس دانشگاه
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
This study examines cultural consumption and lifestyle in cyberspace and their relationship with individual and social factors. Using a quantitative survey, 384 citizens over 15 years old in Zanjan were sampled via proportional cluster sampling. A researcher-made questionnaire, validated by Cronbach’s alpha and factor analysis, was employed. Data analysis revealed that cultural consumption and virtual lifestyle levels among Zanjan residents are significantly below the theoretical average. Most respondents engage in virtual cultural consumption at low to medium levels, especially in cultural participation, AI-based consumption, virtual book reading, and religious participation. However, audiovisual product consumption and following virtual cultural events showed higher averages. Regarding lifestyle, only body management was strongly influenced by cyberspace, while purchasing patterns, political activism, and social interaction remained low or medium. Correlation and structural equation modeling demonstrated a strong positive relationship between cultural consumption and virtual lifestyle (β=0.87). Individual factors such as education and employment, alongside family factors like home ownership, wealth, and household income, significantly influence these patterns. The findings highlight the complex impact of cyberspace on cultural and lifestyle transformations in Zanjan.
کلیدواژهها [English]
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